Artificial intelligence (AI) has been a driver of change in many areas of digital marketing, and Meta, the home company of Facebook and Instagram, is no exception. With the rise...

In the competitive world of digital marketing, offering exclusive content has become a key strategy to build audience loyalty and stand out from the crowd. But how can you direct...

Live shopping has emerged as one of the most powerful trends in the digital marketing world, especially for influencers looking to maximise their impact and engagement on social media. But...

No one questions that influencers are key when it comes to planning our brand and product strategy on our social networks. There is no doubt about the benefits of having...

Simone Biles had returned to the Olympic Games in the best way possible. On her first day of competition she performed the first triple flip in gymnastics history. Having overcome...

TikTok has become one of the most influential platforms for content creators and influencers. Understanding and using TikTok metrics is essential to measuring the success of your campaigns and...

6:11 p.m., Trump was six minutes into the speech, looked to his right and looked at the board displaying immigration statistics. He was talking and, suddenly. “Pop pop. Pop pop...

Summer is a time full of energy and vitality, and nothing conveys that feeling better than music. As an influencer, taking advantage of summer songs and trending audio can be...

In the competitive world of social media, influencers are taking a step forward and are not just satisfied with promoting third-party products. Now, they are using their reach and credibility...

In the world of digital marketing, every influencer needs much more than a name: a personal brand with a recognizable corporate visual identity. This identity not only helps influencers stand...