In the influencer market, brand positioning is critical to stand out in a competitive landscape and connect with your audience in a meaningful way. An effective positioning strategy not only...

In the competitive world of fitness on social media, there are figures that not only inspire through their physique and workouts, but also create committed and loyal communities. These influencers...

Instagram has established itself as a key platform for brands and creators, where engagement measures the interaction and real interest of the public in your content. But how is it...

  Social media consists of many types of networks for people who engage in a variety of different interests. Having a good strategy in social media helps you to connect...

What is neuromarketing? Neuromarketing is the study of how people’s brains respond to adverts and other brand messages by scientifically monitoring brainwave activity, eye tracking and skin response. These neuromarketing...

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subgroups of a market based on demographics, needs, priorities, common interests, and other psychological...

In today’s blog we are going to talk about pain points and how you can solve them, and how it affects influencers. What is the meaning of pain point? Is...

Building a brand from start to finish is a difficult task full of challenges and doubts and this process takes time, money, and lots of research.But not only this is...

Social media has changed and involved in the last 10 years. Social Media has a big impact in how individuals establish connections and communicate in the contemporary digital age. Among...

As a social media manager, one of my recurring nightmares is talking about ROI and how to demonstrate how it is performing in our favor. This scenario can’t give you...