Summer is a time full of energy and vitality, and nothing conveys that feeling better than music. As an influencer, taking advantage of summer songs and trending audio can be an effective strategy to increase the reach of your reels and other social media content. In this article, we present a selection of the best summer songs and some tips on how to use them in your posts to maximise their impact.

Why use summer songs in your reels?

Summer music has a special power to connect with audiences. These songs are often catchy, upbeat and bring back memories of holidays, sun and fun. Using the right music can make your content go viral, as users are drawn to the rhythm and positive energy. Also, on many social networks, algorithms reward the use of trending audio, and songs tend to become trending quickly.

The best songs of summer 2024 for your reels

Here’s a list of summer songs that are playing loud in 2024 and are perfect for your reels:

• «Not Like Us» – Kendrick Lamar (2024) Has become very popular in the last weeks in the USA, perfect for a summer party.
• «Please Please Please» – Sabrina Carpenter (2024) Thanks to tiktok this song has become an anthem in a few weeks.
• «A Bar Song (Tipsy)» – Shaboozey (2024) With the perfect catchy rhythm for road trips and afternoons with friends on the beach.
• «I Had Some Help» – Post Malone, Morgan Wallen (2024) Its catchy melody and unique energy make it ideal for summer content.
• «Espresso» –Sabrina Carpenter (2024) This Sabrina hit is everywhere, perfect for bringing your reels to life.

Also read: the best tik tok hastags

Most played summer songs in recent years

In addition to what’s new in 2024, these summer songs have been extremely popular in recent years and continue to be an excellent choice for your content:

• «Despacito» – Luis Fonsi ft. Daddy Yankee (2017) A summer classic that is still a worldwide favourite.

• «Blinding Lights» – The Weeknd (2020) This song has been a global hit and continues to be popular everywhere.

• «Watermelon Sugar» – Harry Styles (2019) Evokes images of hot, sunny days, perfect for your summer videos..

• «Old Town Road» – Lil Nas X ft. Billy Ray Cyrus (2019) With its unique blend of country and rap, this song is still a hit.

• «Shape of You» – Ed Sheeran (2017) A catchy tune that has been a continuous hit since its release.

Influencer tips: How to maximise the impact of your reels with summer music

As an influencer, your goal is to capture and hold the attention of your audience. Here are some tips on how to use summer songs effectively:

• Know your audience: Make sure the song you choose resonates with your target audience. Research what types of music they prefer.
• Stay relevant: Choose current or classic songs that are catchy and align with the theme of your content.
• Consider the beat and energy: Music should complement the energy of your video. Happy, upbeat and dynamic songs work well for most summer content.
• Integrate music creatively: Use music to highlight key moments in your videos, whether it’s a transition, a dance or a reaction.

Use old summer songs for a nostalgic feel

Not all summer songs have to be new. Old summer songs can evoke strong nostalgia and connect emotionally with your audience. Classics like “Summer of ’69” by Bryan Adams or “Walking on Sunshine” by Katrina and the Waves are still excellent choices for your reels.

Implementation in social media

Knowing how to implement music correctly on your social media channels is essential to maximise the impact of your summer content as an influencer. Here are some strategies and tools you can use to make the most of summer songs on your favourite platforms.

1. How to play music on Instagram

Instagram offers several ways to add music to your content, from stories to reels. Here’s a quick guide to each format:

Stories:

• Open Instagram and swipe right to open stories.
• Take or select a photo or video.
• Tap the music note icon at the top of the screen.
• Search for the song you want to use (you can use the keyword “summer songs”).
• Adjust the specific part of the song you want to include and post it.

Reels:

• Open Instagram’s camera and select “Reels”.
• Record your video or select one from your gallery.
• Tap the music note icon on the left side of the screen.
• Find and select your summer song.
• Adjust the song snippet to perfectly match your video and post it.

If you also want to add music to your Instagram Stories you can check our blog 

2. Add music on TikTok

TikTok is a platform that is focus on music, so adding a song to your videos is very easy:

• Open the app and click the “+” icon to create a new video.
• Record your video or upload one from your gallery.
• Press the “Sounds” button at the top of the screen.
• Find the summer song you want to use.
• Select the specific part of the song and adjust the video to match.
• Add effects, filters and text as desired, then publish your video.

3. Use of music in YouTube Shorts

YouTube Shorts allows creators to easily add music to their short videos:

• Open the YouTube app and select “Create a Short”.
• Record your video or upload an existing one.
• Click on the music note icon to add music.
• Search for the summer song and select the clip that best fits your content.
• Adjust the timing of the video to the music and publish it.

4. Incorporate music into Facebook Stories and Reels

Facebook also offers options to add music to your stories and reels:

Stories:

• Open the Facebook app and swipe right to access stories.
• Take or select a photo or video.
• Tap the music note icon.
• Find and select the summer song you want to use.
• Adjust the song snippet and post it.

Reels:

• Access the reels section on Facebook.
• Record or upload a video.
• Click on the music note icon.
• Search and select the summer song.
• Adjust the song snippet and sync it to your video.
• Post your reel.

 5. Search songs by audio

If you need to identify a song to use in your content, there are several tools available to search for a song by audio. You can use apps like Shazam or SoundHound, or explore the audio recognition features in Google Assistant.

Maximise your impact on social media!

• Use music creatively: Don’t just play music in the background. Integrate music into your content in creative ways, such as synchronising the beat with your movements, transitions or scene changes.
• Tap into trends: Keep track of what songs are trending on your platform. Using music that is already popular can increase the chances of your content being discovered.
• Consider copyright: Make sure you use music allowed by the platform to avoid copyright issues. Many platforms offer royalty-free music libraries that you can use.

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