What’s the Difference Between Celebrities, Influencers and Micro-Influencers?
Influencer marketing is the top strategy used by brands today. It’s impact on users is very attractive for companies and it brings results in terms of engagement and consumer loyalty. And, of course, when it comes time to make a buying decision, 83% of consumers prefer to listen to the opinions of friends or someone […]
Major Campaigns Using Branded Content
Being a brand that just manufactures products or sells services, and presenting yourself this way to consumers, simply doesn’t work anymore. Today we are used to feeling the essence of a brand, being engaged, feeling excited, and connecting with the brand. Branded content seeks to build loyalty from the consumer and they want their content […]
How to work with influencers so your Instagram campaigns will be winners
If you’re planning to start an ad campaign on social media using influencers as the spokespersons for your brand, it’s important to keep in mind some of the important tips on working with them that we’re going to share with you below. Emphasize with Influencers! Put yourself in their shoes! Picture yourself as the influencer […]
The Power of Micro-Influencers
Today it is extremely common for brands to include some kind of influencer activity as part of their social media marketing strategy. So, what happens when it is time to decide who you’re going to create your campaign with. Which is better: should you choose celebrities or anonymous users on social media? In this article, […]
How to Make Your Content Go Viral on the Social Networks
When content goes viral, it creates a phenomenon with tremendous impact. The content propagates by itself on social media and this means it reaches a much larger number of people. The key is to create quality content which attracts the user’s attention and which leads to their interaction with the content. When this happens, it […]
Marketing strategies for 2016
A month has already gone in 2016. If you had any doubt, the digital marketing is ever more essential to do a campaign for your business. In the following we explain some tips that you should not skip to become number one on the Internet. Create content Companies have to invest in a contents strategy […]
Marketing strategies for children
Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children’s mind has become key in marketing. The first thing to do is analyse what age range we want to target. For example, children of ages between 3 and 8 are more exposed to television, so […]
The 5 most succesful fashion campaigns in social networks during 2015
We know that social networks are ever more present in our daily life, so many companies have realised that they are the best way to get to their audience. The fashion industry did not lag behind, and there is a new fight for becoming the most followed or liked, becoming a Trending Topic (TT) or making an […]
