What’s the Difference Between Celebrities, Influencers and Micro-Influencers?
Influencer marketing is the top strategy used by brands today. It’s impact on users is very attractive for companies and it brings results in terms of engagement and consumer loyalty. And, of course, when it comes time to make a buying decision, 83% of consumers prefer to listen to the opinions of friends or someone […]
Major Campaigns Using Branded Content
Being a brand that just manufactures products or sells services, and presenting yourself this way to consumers, simply doesn’t work anymore. Today we are used to feeling the essence of a brand, being engaged, feeling excited, and connecting with the brand. Branded content seeks to build loyalty from the consumer and they want their content […]
How to Make Your Content Go Viral on the Social Networks
When content goes viral, it creates a phenomenon with tremendous impact. The content propagates by itself on social media and this means it reaches a much larger number of people. The key is to create quality content which attracts the user’s attention and which leads to their interaction with the content. When this happens, it […]
Marketing strategies for 2016
A month has already gone in 2016. If you had any doubt, the digital marketing is ever more essential to do a campaign for your business. In the following we explain some tips that you should not skip to become number one on the Internet. Create content Companies have to invest in a contents strategy […]
