Advertising on social media in 2018: How things have changed for each platform
The digital landscape changes and evolves on a daily basis. Advertising on social media has to do the same. What worked before doesn’t necessarily work now, and trends may appear which can be leveraged in your marketing strategies. So, let’s review the current state of the main social media networks,
Keys to a Successful Marketing Strategy Using Social Media
Social media is powerful tool and brands know it. That’s why they’re turning more and more to influencer marketing, - the successful strategy that lets companies reach into any corner of the market using influencers. We already know that consumers trust the opinions of their friends and family more than those
SocialPubli.com changes the rules of the game using influencer marketing: Infographic
Influencer marketing is essential for brands. It’s a strategy by which brands become known using influencers: people who are able to persuade their followers and increase brand awareness though their posts on social media or blogs. In some ways they are the link between the brand and its target audience. But
How to work with influencers so your Instagram campaigns will be winners
If you’re planning to start an ad campaign on social media using influencers as the spokespersons for your brand, it’s important to keep in mind some of the important tips on working with them that we’re going to share with you below. Emphasize with Influencers! Put yourself in their shoes!
Storytelling: the art of telling a story
Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. This is what we hope to achieve, since storytelling is an art form. With storytelling, we hope to tell stories in a magical way and connect with our users, seeking their empathy and transporting them to another
How to do “classy” clickbait
Clickbait is considered to be false advertising and bad. But, what if we were to use it with care? What if we used it properly, like a true English gentleman would. The purpose of clickbait is to attract attention and make people click. There is nothing wrong with describing content in
SocialPubli.com Nominated for “Top Digital Innovator” at the PortadaLat Awards
We could not be more pleased with our nomination for “Top Digital Innovator” at the PortadaLat Awards 2017, an event which brings together the top professionals in business and marketing. We need your vote to win and to continue growing and bringing you the best campaigns! The event, which is now
Advantages of An Effective Influencer Strategy
Today, many brands are joining the trend of collaborating with influencers. Everyday there are more companies investing in digital PR strategies in order to amplify their communications. According to the IAB “2016 Annual Study of Social Networks”, 85% of users on social media platforms follow influencers using these platforms. For
How to Make Your Content Go Viral on the Social Networks
When content goes viral, it creates a phenomenon with tremendous impact. The content propagates by itself on social media and this means it reaches a much larger number of people. The key is to create quality content which attracts the user’s attention and which leads to their interaction with the
Your Personal vs. Professional Social Media Networks
What began as a tool for personal use has quickly become an essential strategy for brands and corporations. So much so that job openings have began to appear to professionalize its use. We’re talking about social networks, and we can’t remember what it was like to live without them. We use
