Evolution of The Emoji
Of all the languages in the world, there is one which is universal and can be understood anywhere on the planet: The language of the emoji. There was a time when they were the latest novelty. But with the passage of time they have become just another way of communicating. The first emojis were faces […]
SocialPubli.com Nominated for “Top Digital Innovator” at the PortadaLat Awards
We could not be more pleased with our nomination for “Top Digital Innovator” at the PortadaLat Awards 2017, an event which brings together the top professionals in business and marketing. We need your vote to win and to continue growing and bringing you the best campaigns! The event, which is now in its 9th year, […]
Should You Buy Followers on Your Social Networks?
There are times when it’s difficult to make an account take off, even though you have quality content. A large number of followers makes a good first impression on users, but is it really a good idea to buy followers in order to give the account a push? Just like a chapter out of Black […]
Collections, The New Advertising Format from Facebook
The social network of Mark Zuckerberg surprises us on a weekly basis with new tools and functionalities (we already told you a few weeks ago about how he’s developing his own Artificial Intelligence). This time we want to focus on Collections, the new ad format which Facebook just announced in its blog. Context It is […]
Advantages of An Effective Influencer Strategy
Today, many brands are joining the trend of collaborating with influencers. Everyday there are more companies investing in digital PR strategies in order to amplify their communications. According to the IAB “2016 Annual Study of Social Networks”, 85% of users on social media platforms follow influencers using these platforms. For women, the percentage is even […]
How to Make Your Content Go Viral on the Social Networks
When content goes viral, it creates a phenomenon with tremendous impact. The content propagates by itself on social media and this means it reaches a much larger number of people. The key is to create quality content which attracts the user’s attention and which leads to their interaction with the content. When this happens, it […]
Your Personal vs. Professional Social Media Networks
What began as a tool for personal use has quickly become an essential strategy for brands and corporations. So much so that job openings have began to appear to professionalize its use. We’re talking about social networks, and we can’t remember what it was like to live without them. We use them all the time […]
International Women’s Day: The Queen of Instagram
Today is International Women’s Day, and to celebrate it, we have reviewed the most followed accounts of women on Instagram. It should come as no surprise that besides being the female stars of Instagram, the top three spots also belong in the TOP 5 worldwide in number of followers. Do you want to know who […]
Artificial Intelligence at Facebook and Google
We already told you to expect this in our post on Trends for 2017: large companies are putting their bets on artificial intelligence in their products, in order to improve the user experience. The big companies in Silicon Valley have their eye on the development of technologies that go far beyond what we have known […]
5 BETS ON SOCIAL NETWORKS FOR 2017
As we have seen, social networks never stop evolving. In 2016, they went through various phases and we saw the introduction of a number of changes. But, what will they offer us this year? Content with an Expiration Date A few years ago, Snapchat started the boom of sending photos and texts which disappear within […]
