Fake followers in Instagram. How to detect them?
Fake followers are profiles on social media that are only created to follow other profiles for boosting their number of followers. The fake profiles don’t belong to a real person, but they make it seem that this profile has a lot of influence. The users applying these kinds of immoral actions think that more is […]
My biggest takeaways from DMWF North America
Influencer marketing is alive and well This was my first year as a speaker at the Digital Marketing World Forum- North America and although the conference covered multiple topics, including e-commerce, digital brand strategy, VR and AR and SEO strategy, I am happy to say that influencer marketing was a popular topic of interest […]
Influencers are becoming brands heroes
As far as marketing is concerned and if today there is a king, it would be influencer marketing. Campaigns with influencers can be very effective and it has been demonstrated, but they require a studied strategy and good planning. When a brand decides to invest in influencer marketing, it looks for three main benefits: Increase […]
Most used Social Media networks for influencer marketing
Influencer Marketing is gaining importance through time and it’s becoming nowadays essential to any company that wants to increase their products and services visibility as well as being able to reach a specific public and enter a particular niche. Companies can launch different kinds of strategies using social media and the majority are doing […]
The fight against climate change on social media
Activists have always played a very important role through traditional media in the fight against climate change. Nowadays, social networks are in this aspect, and in many others, fundamental tools for spreading messages. One can influence people who are present on these networks by transmitting them a message of awareness regarding the environmental crisis in […]
The end of Instagram as we know it?
Instagram is, as you all know, a mobile social network that began its journey in 2010. It quickly became a benchmark for the world of photography, increasing gradually in popularity. Two years later, in 2012, the application got acquired completely by Facebook. Over the years, Instagram has undergone numerous changes, always adapting to the market […]
Have you already used Instagram Tv in horizontal format?
Coinciding with IGTV’s first birthday, Instagram decides to include the horizontal format on its video platform. Its differential value, which made IGTV stand out from its competitors, was vertical videos. However, there were more and more cases of users uploading content horizontally. As a result, they forced their followers to turn the screen. IG has […]
Youtubers or Influencers, children’s new favourite profession
A few years ago children dreamed of being astronauts, football stars, policemen… But now everything has changed. In a labor market destined to be affected by technology, children have been the first to adapt. The desire to be celebrities, football stars or formula 1 stars and even participants in television programs is still there, but […]
Curvy Influencer : Big sizes are in fashion
Is size XL fashionable? Maybe you’ve heard about this new profile: curvy influencer. They are people with a great passion for fashion but because of their physical shape, they wear big sizes. In recent times we are witnessing a change in fashion brands. Clothing brands are beginning to change the type of model with which […]
How to broadcast on Twitch?
Discover in this little guide how to register in Twitch and how to install the open broadcaster to start broadcasting on the platform. Stream now!
