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The best Instagram hashtags

Best Instagram hashtags

Growing on Instagram over other social media is becoming challenging. Questions like when is the best time to post? Does shadow ban actually exist? or do hashtags help or not? are really common and difficult to answer. Well in this articule we are going to teach you how to use hashtags to grow and extend your reach, audience and engagement. 

Using the right hashtags is vital to grow and reach the right audience.



What are Instagram hashtags?

Hashtags are your best friend for sorting and finding content on Instagram. Created using the “#” symbol, Instagram hashtags are attached to topics or things you post on instagram and become clickable and searchable 

On Instagram, most creators use hashtags to join trends, and help audiences discover their content. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it. 


How hashtags work on Instagram?

You can use up to 30 hashtags on every Instagram post (more hashtags are not recommended as it makes it difficult to find a really specific audience).This doesn’t mean you need to use always up to 30 some people recommended using only between 3-5 the only true way to know how it works for you is by trying and testing. Those posts need to be public if your profile is set to private, any hashtags you use won’t appear on discovery pages,

Also read: instagram algorithm


When users click on a hashtag, they’re taken to its discover feed, which shows all the content attached to it, including yours. People might use this to make sure they find posts about a specific topic or trend they are following. 

And not only posts you can add and use hashtags in your instagram stories. Users who click will be taken to the hashtag’s feed, just like in your post. Exactly what happens for Reels, if you use the right hashtags the Instagram algorithm categorizes your content so it shows up in a user’s explore feed.

Basically, the Instagram algorithm will reward engaging content if you already used a hashtag in your post. That means the hashtags are usually used to amplify your reach. This doesn’t mean that your content will automatically blow up but it boosts the visibility of your already high quality content.

Top 50 Instagram Hashtags for 2024

Here’s how brands are using popular Instagram hashtags in 2024:

  • #love
  • #instagood
  • #fashion
  • #photooftheday
  • #beautiful
  • #artist
  • #design
  • #photography
  • #happy
  • #picoftheday
  • #follow
  • #tbt
  • #followme
  • #nature
  • #like4like
  • #travel
  • #instagram
  • #style
  • #repost
  • #summer
  • #instadaily
  • #selfie
  • #me
  • #friends
  • #fitness
  • #girl
  • #food
  • #funny
  • #beauty
  • #instalike
  • #smile
  • #family
  • #photo
  • #life
  • #likeforlike
  • #music
  • #ootd
  • #follow4follow
  • #makeup
  • #amazing
  • #igers
  • #nofilter
  • #dogsofinstagram
  • #model
  • #sunset
  • #beach
  • #instamood
  • #foodporn
  • #motivation
  • #trending

Work smarter not harder!

Whether you’re planning to use six hashtags or 30, it can be time consuming to enter that many characters. It can lead to making spelling mistakes as the autocorrect does not help with hashtags.

Fortunately, there are plenty of Instagram hashtag generators and hashtag search engines that can make your life easier and help you to achieve and reach your target audience. These are some of them;


  1. best-hashtags
  2. sistrix
  3. Influencer marketing hub
  4. inflict
  5. keyworld tool



Also read: upload on instagram to get likes