Black Friday is one of the most important dates of the year for brands, and social media has become the preferred channel for driving sales during this event. While deep discounts are the main attraction, a well-defined social media strategy can make the difference between just another campaign and a successful Black Friday campaign. Social media allows brands to generate a greater connection with their audience, creating urgency and increasing engagement.
In 2024, with the continued rise of online shopping, brands need to be more present in the digital space than ever before, taking advantage of both paid campaigns and influencer marketing.
Why should brands be on social media during Black Friday?
During Black Friday, consumers are more inclined to shop, looking for the best deals on their favourite products. Brands can take advantage of this behaviour to launch targeted campaigns and generate more interaction on their social networks. The appropriate use of strategies such as giveaways, limited promotions or collaborations with influencers can amplify the message and improve campaign results.
Social media not only offers great visibility, but also allows for a precise segmentation of users, making it easier for brands to reach their target audience in a more direct and personalised way. In addition, the sense of urgency generated by Black Friday can boost conversions if used appropriately.
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Social media strategies for a successful Black Friday campaign
For a truly effective Black Friday social media campaign, brands need to take a creative and user experience-focused approach. Here are some ideas on how to make the most of this opportunity:
1. Stories with direct links
Instagram stories are one of the most effective formats for displaying quick and easy promotions. If your account has more than 10,000 followers, you can include a swipe up that leads directly to the offer. In addition, having the support of influencers can increase your brand’s credibility and generate more clicks on links.
2. Publications in the feed
A good post on your Instagram or Facebook feed can generate a lot of engagement. To attract the user’s attention during this campaign, use creative and visually appealing content. Posts that combine giveaways or games, as Mediamarkt did in its campaign last year, generate positive interaction and keep the user connected with the brand.
3. Collaborations with influencers
Black Friday on social media is the ideal time to collaborate with influencers who connect with your target audience. These partnerships add authenticity and trust to the campaign. Through content creators who already have a relationship with their audience, it’s easier to promote products and get a positive response. To find the right influencer for your campaign, we recommend consulting the best options on specialised platforms, such as SocialPubli and its influencer campaigns.
4. TikTok: The leading platform for Black Friday
If there is one social network that has dominated this year, it is TikTok. The Chinese platform has established itself as a key tool for connecting with young audiences. Using humour and creativity on TikTok can be very beneficial for Black Friday campaigns. In addition, thanks to its partnership with Shopify, ecommerce brands can launch sales campaigns directly from the app. Don’t hesitate to work with creators who understand the language of this network and make challenges that include hashtags such as #BlackFriday to achieve greater diffusion.
Facebook Ads for Black Friday
Facebook Ads remains one of the most effective platforms for reaching large audiences. During Black Friday, it is important that brands plan their ads well, using the platform’s advanced targeting options. A good strategy is to create a campaign divided into phases: in the first phase, focus on generating awareness of the product or service; in the second phase, encourage consideration; and finally, in the sales phase, lead the user directly to purchase. Don’t forget to include a remarketing phase to re-engage users who previously interacted with your brand.
Why work with influencers on Black Friday?
Every year more and more brands rely on influencers to promote their products during Black Friday, and for good reason. Influencers offer a more direct and authentic connection with their audience, which generates more trust when promoting products or services. Collaborating with content creators allows you to amplify your message and engage your target audience in a much more organic and effective way.
At SocialPubli, we are experts in developing campaigns with influencers adapted to the needs of your brand. Joining the Black Friday boom with the help of influencers is an excellent strategy to boost your sales and better position your brand.
Black Friday on social media represents a unique opportunity for brands to connect with their audience, generate sales and strengthen their branding. Harnessing the power of influencers, planning your campaigns in advance and playing with creativity on social media are the keys to a successful Black Friday campaign.
This year, don’t miss the opportunity to stand out in the digital environment. If you want to take your strategy to the next level, take advantage of the possibilities of social media and influencers to give your brand visibility this Black Friday.
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