TikTok or Instagram? Depends on who you’re trying to reach!
TikTok is the application of the moment. Everyone talks about it and the application gets downloaded more and more on mobile phones around the world. In fact, in November 2019, it reached 1.5 billion downloads and its creators are still waiting for growth. And although at first its use seems very different from Instagram, the […]
Do you know San Publicito? This is how our advertising saint was born
Today, the saint of advertising celebrates his birthday. How we advertise has been evolving over almost three decades. First, we started focusing on the online world, and this has evolved into the micro-influencer marketing strategies. How San Publicito was born San Publicito has become a significant date in all advertisers’ calendars, not only because he […]
Choosing the right influencers
Marketing with influencers is a form of marketing already known by everyone, for the ability to impact on the public and users of social networks. We live permanently connected to our social networks and we receive hundreds of stimuli through our Feed and/or timeline. Instagram, Twitter, Youtube have become our direct connection with celebrities, bloggers, […]
The evolution of fashion influencers
As we had already told you, Influencers marketing has gained significant importance and one of the markets in which it has most impacted has been in fashion, where it has completely revolutionized the public’s perception, from the ‘daily outfit’ to the way we buy clothes. The contents changed with the appearance of social networks. Fashion […]
Influencers are becoming brands heroes
As far as marketing is concerned and if today there is a king, it would be influencer marketing. Campaigns with influencers can be very effective and it has been demonstrated, but they require a studied strategy and good planning. When a brand decides to invest in influencer marketing, it looks for three main benefits: Increase […]
Most used Social Media networks for influencer marketing
Influencer Marketing is gaining importance through time and it’s becoming nowadays essential to any company that wants to increase their products and services visibility as well as being able to reach a specific public and enter a particular niche. Companies can launch different kinds of strategies using social media and the majority are doing […]
Youtubers or Influencers, children’s new favourite profession
A few years ago children dreamed of being astronauts, football stars, policemen… But now everything has changed. In a labor market destined to be affected by technology, children have been the first to adapt. The desire to be celebrities, football stars or formula 1 stars and even participants in television programs is still there, but […]
What are NanoInfluencers?
What are NanoInfluencers? We’ve been talking for a long time about microinfluencers and how great they are, but lately there’s a distinction within them, the nanoinfluencers, with less than 1,000 followers. Do we see how they can help in an influencer marketing strategy? Who are nanoinfluencers? Nanoinfluencers are normal people with a follower base of […]
This was SocialPubli.com in 2018
2018 was a great year for influencers, advertisers, and for SocialPubli. There were many new influencers who registered on our platform, we sent them more campaigns than ever, and they have shared the brands’ messages with large numbers of users on social media. The international expansion of our Influencer marketing agency Spain was becoming too small for […]
Hello Kitty: the success of influencer marketing
Influencer marketing is something that most brands include in their strategies. Some use influencers at specific moments for launches or events and other marketing strategies, like Daniel Wellington, are built around influencers. For Hello Kitty, influencer marketing was the key to continuing to be relevant today. How they did do it? Influencer marketing Created in […]
