How to create a brand?
Building a brand from start to finish is a difficult task full of challenges and doubts and this process takes time, money, and lots of research.But not only this is important but a great business idea or innovative product means nothing if you can’t communicate it to the world specifically in a way that your […]
How to measure Roi on social networks?
As a social media manager, one of my recurring nightmares is talking about ROI and how to demonstrate how it is performing in our favor. This scenario can’t give you a headache , and not because we don’t believe in the value of social media. Proving ROI is a multi-step process with several variables, inputs […]
What is social media marketing?
Social media nowadays is much more than platforms for entertainment; it has become necessary for businesses of all sizes to reach customers. People use social media for tips, advice, inspiration or connecting with other people. What is social media marketing? Social media marketing is a form of digital marketing that helps the already known […]
Most important Instagram Challenges 2022
These are some of the Instagram Challenges 2022 and some trends you need to know in 2022 if you want to become an influencer. Dance challenges With the recent boom that Tiktok had, it went from a lip-synching app to a platform that had music and dance challenges become viral. Thanks to this, its trends […]
Instagram insights explained – Complete guide!
Can you imagine being able to check whether or not your friends liked what you talked about in a graphic? Well, this seems like an episode of Black Mirror rather than real life, but on social media this is possible. Thanks to Instagram Insights, we can know what works best among our audience and use […]
Best Apps for Instagram Stories to Get Awesome Results!
Do you want to impress your followers with your Instagram Stories? You don’t have to be an expert designer to create beautiful and original stories. There are tools that allow you to work with templates, add text, change fonts, create collages and give you lots of options to quickly edit your stories like a real […]
Why use unboxing videos with Influencers for your products?
Unboxing videos have become one of the most attractive ways for brands to promote their products. Obviously, influencers are the best channel for this type of marketing strategy. You can launch these video campaigns on YouTube, which has established itself as the best platform for unboxing videos with influencers. Unboxing videos basically consist of someone […]
How to negotiate with influencers
Whenever we get a product or book a service, we look for information, reviews or opinions to decide on one brand or another. When we decide on the final purchase, we choose the brand that we trust the most. This is the way it has always worked. A few years ago, we asked for opinions […]
How does an influencer agency work?
Having Influencers in your social media campaigns has become a key factor for nearly every brand. Thanks to this marketing strategy, your business can better reach your target audience in a much more natural and personal way than with traditional advertising. But do you know how an Influencer Agency works? We all have some influence […]
Do you know why Reels is winning relevance on Instagram?
Two months after the global launch of Instagram Reels, we are seeing the results of how users are incorporating the new format into their Instagram consumption. Also, how is affecting the organic reach of the rest of publications and why Reels wins relevance on Instagram. If you are an Instagram user you surely noticed that […]
