Marketing strategies for children
Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children’s mind has become key in marketing. The first thing to do is analyse what age range we want to target. For example, children of ages between 3 and 8 are more exposed to television, so […]
Word-of-mouth marketing, the most important social network
The oldest advertising strategy known to mankind is word-of-mouth, and it has always been the most efficient way to attract new customers. Why is it so? Very simple: the recommendation of a person that is close to you makes you feel reassured, it gives the product a different perspective and we do not risk trying it and […]
