The Power of Micro-Influencers

El poder de los microinfluencers

Today it is extremely common for brands to include some kind of influencer activity as part of their social media marketing strategy. So, what happens when it is time to decide who you’re going to create your campaign with. Which is better: should you choose celebrities or anonymous users on social media? In this article, […]

Storytelling: the art of telling a story

storytelling

Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. This is what we hope to achieve, since storytelling is an art form. With storytelling, we hope to tell stories in a magical way and connect with our users, seeking their empathy and transporting them to another world which the story […]

How to do “classy” clickbait

clickbait

Clickbait is considered to be false advertising and bad.  But, what if we were to use it with care?  What if we used it properly, like a true English gentleman would. The purpose of clickbait is to attract attention and make people click.  There is nothing wrong with describing content in an interesting way, in […]

SocialPubli.com Nominated for “Top Digital Innovator” at the PortadaLat Awards

top digital innovator

We could not be more pleased with our nomination for “Top Digital Innovator” at the PortadaLat Awards 2017, an event which brings together the top professionals in business and marketing.  We need your vote to win and to continue growing and bringing you the best campaigns! The event, which is now in its 9th year, […]

Your Personal vs. Professional Social Media Networks

redes sociales

What began as a tool for personal use has quickly become an essential strategy for brands and corporations.  So much so that job openings have began to appear to professionalize its use. We’re talking about social networks, and we can’t remember what it was like to live without them. We use them all the time […]

See you in FOMLA 2016!

FOMLA

October, 5th is when the Festival of Media LatAm (FOMLA) kicks off. It is an event that SocialPubli.com will attend for the second year running. Our CEO, Ismael El-Qudsi, is on the list of speakers. The event takes place in Miami. What is FOMLA? FOMLA is an annual event that gathers the most renowned profiles in the field of marketing […]

Marketing strategies for 2016

marketing 2016

A month has already gone in 2016. If you had any doubt, the digital marketing is ever more essential to do a campaign for your business. In the following we explain some tips that you should not skip to become number one on the Internet. Create content Companies have to invest in a contents strategy […]

Marketing strategies for children

Marketing para niños

Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children’s mind has become key in marketing. The first thing to do is analyse what age range we want to target. For example, children of ages between 3 and 8 are more exposed to television, so […]