Social media platforms have become more than just tools for communication; they are windows into our lives, reflections of our personalities, and a place to express our creativity. Among these platforms, Instagram stands out as a visual playground where users can create an aesthetic around their lives through carefully selected images and videos.
But what does an Instagram feed really mean? How has this platform evolved over the years, shaping our digital culture and influencing our perceptions of reality? Back in the day, marketers used to adopt the various traditional methods of marketing and advertising their products or services, into social media platforms. Out of all the social media platforms, Instagram became the most popular and highly used social media platform worldwide. With over 500 million daily active users, the platform is loved by everyone, especially businesses that utilize their account and take care of their feed to give the business a great brand image.
Why Should You Plan Your Instagram Feed?
Your Instagram feed is the first thing a visitor sees when they land on your profile. It creates the brand images and your personal brand as a content creator. Think of it as the sign above your shop door that encourages people to walk in. So if you want users to pop by and continuously revisit, you need to think about more than just your individual Instagram posts and consider your feed as a whole.The mix of creativity and art with great quality content.
Also read: How to create an attractive profile on Instagram?
What Is A Feed?
A “feed” in social media is a bunch of content, such as text, images, and videos, that is displayed to a user on a social media platform. It is typically organized in reverse chronological order or using machine learning algorithms to sort and filter content based on user demographics and interests and can be found on the user’s profile page or the “Explore” or “Discover” page.
More common feed is used by users as the way you organize your profiles to post in the most aesthetic way possible to create a brand image by the whole.
For businesses, this is the place where they can tell their brand story visually, showcase their products and inspire others to connect more deeply with what they offer.
Tips to plan your Instagram feed in 2024
Want to learn how to create a brand image and make a lasting impression?
Here are four tips to get started:
Define Your “Aesthetic” or Brand Colors
The Instagram aesthetic may no longer be “picture-perfect,” but users are still drawn to grids that tell a cohesive visual story, and feels pleasant to the eye
This could be a grid that makes use of complementary colors, or one that mixes up memes and lifestyle posts.It is all about balance
Remember, your brand colors, fonts, and textures all play a part in achieving the aesthetic of your Instagram feed and your business.
Also for brands is recommendable create a mood board to get your creative juices flowing and guide you in the direction of what you want your grid to look like.
Use a Variety of Content Types
When planning your Instagram grid, it’s important to incorporate a variety of content types to keep your audience engaged. Not only posts with pictures, but also quality content such as videos, carousel posts, reels, quotes this gives your community more ways to connect and keep your feed from feeling monotonous.
Whether you’re sharing behind-the-scenes footage or announcing a sale, changing up your Instagram content gives you more ways to engage and highlight what makes your brand unique.
Be Consistent
Ask any social media manager or influencer, and they’ll say the number one reason for their success is having a consistent posting cadence on Instagram.
While it doesn’t have to be every single day (we know that’s not realistic!)It’s important to post content throughout the week to keep your audience engaged and create an active community by answering them and interacting.
Plan Ahead
Planning ahead is key to curating a strong visual aesthetic — that way you can show your value and entice followers, right out the gate. Also it is easier to create a strategy and follow a calendar rather than just posting on the go.
Also read: How to hide likes on Instagram?
Apps to organize your feed
There are many useful apps that your can use to organize your feed:
- Metricool
- Preview
- Unum
- Planoly
