How to do TikTok challenges for your campaigns?
TikTok is much more than a platform for teenagers. Even before the pandemic, it was one of the fastest-growing social platforms on the planet. That’s why brands have set their eye on developing their marketing strategies on TikTok. One of the most viral and effective formats on this platform are challenges. If you combine it […]
Why use unboxing videos with Influencers for your products?
Unboxing videos have become one of the most attractive ways for brands to promote their products. Obviously, influencers are the best channel for this type of marketing strategy. You can launch these video campaigns on YouTube, which has established itself as the best platform for unboxing videos with influencers. Unboxing videos basically consist of someone […]
How to negotiate with influencers
Whenever we get a product or book a service, we look for information, reviews or opinions to decide on one brand or another. When we decide on the final purchase, we choose the brand that we trust the most. This is the way it has always worked. A few years ago, we asked for opinions […]
2020 Christmas Social Media Campaigns
The brightest time of the year is now here. Christmas has invaded the streets with twinkling lights, and marketing agencies are preparing for one of the biggest advertising campaigns of the season. This year everything will be more digital than ever, so the brands must focus on online channels. Influencers have become a key factor […]
SocialPubli Studies on Influencer Marketing and Digital Marketing
SocialPubli Studies on Influencer Marketing and Digital Marketing We research influencers, marketing, social media and digital trends. TikTok Shop 2025 Study: The Future of Social Commerce Is Here Did you know that 95% of influencers want to collaborate with brands through TikTok Shop? This growing trend is shaping the future of social commerce, where creators […]
2020 Black Friday Social Media Campaigns
The last Friday of November is when we celebrate the notorious Black Friday, which is for many of us, the starting point for Christmas shopping. This year, the date is November 27 and brands are already warming up for a day when online shopping is expected to increase dramatically. That’s why, now more than ever, […]
How foodie influencers are at the forefront of the food revolution
The foodie phenomenon has been growing for a few years now and continues to sweep social media. On Instagram, we find many accounts sharing food content, photos and videos of recipes, tips, healthy eating habits and routines and some that are not so healthy. From innovative recipes to traditional dishes that might have come out […]
Social Media Day. Do you get the most out of it?
We are in 2020, and everyone is on social media. The presence on these networks has become a basic element for all facets of our life: from the smize on Instagram, to our most professional version on LinkedIn, and, of course, entertainment and laughter on TikTok. Today we all have at least one profile on […]
Work with micro-influencers and create memorable campaigns
Some years ago, we started listening about a new marketing term called influencer marketing, and we could say that, that term has evolved and is different now. Nowadays, the influencer marketing is one of the most effective tactics for businesses to promote their services and products. In this matter, there is an influencer strategy for […]
Socialpubli will also moderate your campaigns on Instagram Stories
As you may know, one of the main characteristics of SocialPubli that makes us feel proud of our work is BrandSafety, that is that we moderate the messages influencers are going to publish in the campaigns in order to verify that it respects 100% the brand briefing. Thus, we ensure that the published post cannot […]
