What is neuromarketing? Neuromarketing is the study of how people’s brains respond to adverts and other brand messages by scientifically monitoring brainwave activity, eye tracking and skin response. These neuromarketing...

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subgroups of a market based on demographics, needs, priorities, common interests, and other psychological...

In today’s blog we are going to talk about pain points and how you can solve them, and how it affects influencers. What is the meaning of pain point? Is...

Building a brand from start to finish is a difficult task full of challenges and doubts and this process takes time, money, and lots of research.But not only this is...

Social media has changed and involved in the last 10 years. Social Media has a big impact in how individuals establish connections and communicate in the contemporary digital age. Among...

As a social media manager, one of my recurring nightmares is talking about ROI and how to demonstrate how it is performing in our favor. This scenario can’t give you...

Online reputation, or e-reputation, is the reputation of a company, person, product, service or any other element on the Internet and digital platforms. This online reputation is impacted by the...

Social media platforms have become more than just tools for communication; they are windows into our lives, reflections of our personalities, and a place to express our creativity. Among these...

Recognizing the Vital Role of Women in different areas and as divulgators in Social Media. Every year, on March 8th, the world comes together to speak out loud on equality,...

At this point in time, you might be an expert in Tiktok and Reels but if you are an influencer or a content creator you may be missing important potential...

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