B2B Influencer Marketing, this is what you need to know
That Influencer Marketing is an effective strategy and that all companies should include it in their marketing plan is already a proven fact, which many of our clients at SocialPubli can confirm. It’s already become routine to enter social media networks and see how content creators are collaborating with brands, but generally with the goal of reaching the […]
Social Media Day. Do you get the most out of it?
We are in 2020, and everyone is on social media. The presence on these networks has become a basic element for all facets of our life: from the smize on Instagram, to our most professional version on LinkedIn, and, of course, entertainment and laughter on TikTok. Today we all have at least one profile on […]
Influencer marketing: How to work to influence in a worldwide crisis?
Influencers are the new faces of businesses around the world since they have the power to get their audiences engaged and aware of what they are promoting. And as it may sound easy, being an influencer it’s a huge challenge. Right now, brands face a new obstacle, to communicate their messages while a worldwide lockdown is present. […]
Children influencers who triumph in social networks
As we mentioned few weeks ago in one of our posts, children no longer want to be singers or footballers, they want to be influencers or YouTubers. In accordance with this, the influencers marketing boom has caused that, from very young kids to even babies, they already have Instagram accounts with thousands and even millions […]
Campaigns With Influencers: The Best Online Strategy
Currently, if you are a brand and want to become better known, what is the key to increase your sales, create awareness, strengthen brand image, increase commitment and engagement? Everyone will be thinking the same thing,- you have to become known on social media. Nowadays, the principal online strategy to achieve all these objectives is […]
Virtual Influencers Also Have Bad Days
It’s just like it sounds,- computer-generated influencers who are paid (or rather, their designers are paid) for advertising products and services. As if it wasn’t already hard enough to stand out, now people who don’t even exist are joining the party! The good thing is that, even though we never thought we would have to […]
Five influencer campaigns that really nailed it
Influencer campaigns have emerged as one of the most effective strategies in marketing. New audiences are reached, the brand’s image is improved, traffic and interaction are achieved … Many brands obtain good results, but very few have known how to really take advantage of the potential of influencer campaigns like these companies have. Shall we […]
What’s the Difference Between Celebrities, Influencers and Micro-Influencers?
Influencer marketing is the top strategy used by brands today. It’s impact on users is very attractive for companies and it brings results in terms of engagement and consumer loyalty. And, of course, when it comes time to make a buying decision, 83% of consumers prefer to listen to the opinions of friends or someone […]
How To Go From Being a Micro-Influencer to Becoming a Macro-Influencer
On Saturday, October 28th, 2017, Samsung MadFun was held,- this is the biggest festival of viral phenomenon. Some of Spain’s best known YouTubers made presentations for their followers in the city of Barcelona. If you’re a micro-influencer and you want to know how to be up on stage at a festival like Samsung MadFun, then […]
Advantages of An Effective Influencer Strategy
Today, many brands are joining the trend of collaborating with influencers. Everyday there are more companies investing in digital PR strategies in order to amplify their communications. According to the IAB “2016 Annual Study of Social Networks”, 85% of users on social media platforms follow influencers using these platforms. For women, the percentage is even […]
