How to do TikTok challenges for your campaigns?
TikTok is much more than a platform for teenagers. Even before the pandemic, it was one of the fastest-growing social platforms on the planet. That's why brands have set their eye on developing their marketing strategies on TikTok. One of the most viral and effective formats on this platform are
Why use unboxing videos with Influencers for your products?
Unboxing videos have become one of the most attractive ways for brands to promote their products. Obviously, influencers are the best channel for this type of marketing strategy. You can launch these video campaigns on YouTube, which has established itself as the best platform for unboxing videos with influencers. Unboxing videos
How to negotiate with influencers
Whenever we get a product or book a service, we look for information, reviews or opinions to decide on one brand or another. When we decide on the final purchase, we choose the brand that we trust the most. This is the way it has always worked. A few years
2020 Christmas Social Media Campaigns
The brightest time of the year is now here. Christmas has invaded the streets with twinkling lights, and marketing agencies are preparing for one of the biggest advertising campaigns of the season. This year everything will be more digital than ever, so the brands must focus on online channels. Influencers
How does an influencer agency work?
Having Influencers in your social media campaigns has become a key factor for nearly every brand. Thanks to this marketing strategy, your business can better reach your target audience in a much more natural and personal way than with traditional advertising. But do you know how an Influencer Agency works? We
How to become a Twitch Affiliate?
Do you know about Twitch yet? Twitch is a platform that was created to promote the world of eSports and all kinds of live video game broadcasts. Although the main type of content is still related to gaming, categories have now been extended to other topics such as music, art,
2020 Black Friday Social Media Campaigns
The last Friday of November is when we celebrate the notorious Black Friday, which is for many of us, the starting point for Christmas shopping. This year, the date is November 27 and brands are already warming up for a day when online shopping is expected to increase dramatically. That's
Do you know why Reels is winning relevance on Instagram?
Two months after the global launch of Instagram Reels, we are seeing the results of how users are incorporating the new format into their Instagram consumption. Also, how is affecting the organic reach of the rest of publications and why Reels wins relevance on Instagram. If you are an Instagram user
The TikTokers Who Are Killing It in Spain 2020
TikTok is killing it, and that’s a fact. The Chinese short-video platform has generated 14 million downloads in Spain and it doesn’t look like it’s going to stop soon, as each day it has even more followers. Furthermore, content creators and brands know it and are joining in to develop their
How foodie influencers are at the forefront of the food revolution
The foodie phenomenon has been growing for a few years now and continues to sweep social media. On Instagram, we find many accounts sharing food content, photos and videos of recipes, tips, healthy eating habits and routines and some that are not so healthy. From innovative recipes to traditional dishes