What Tinder teaches us about Influencer Marketing

What does Tinder have to do with Influencer Marketing? More than you think … just use a little imagination. First, it has replaced other traditional media, and often ends up working better than they do, the same way that influencer marketing does. But it’s not only that, because Tinder can also teach us marketing lessons […]

Influencer Marketing: Instagram Stories Reign

With 400 million active users per month, Instagram Stories have become the protagonists of influencer marketing. Do you want to see how this went in our first campaigns? Instagram Stories are here to stay Influencer marketing has many tools available to communicate and reach users effectively, and Instagram stories are proving to be one of […]

Campaigns With Influencers: The Best Online Strategy

campañas con influencers

Currently, if you are a brand and want to become better known, what is the key to increase your sales, create awareness, strengthen brand image, increase commitment and engagement? Everyone will be thinking the same thing,- you have to become known on social media. Nowadays, the principal online strategy to achieve all these objectives is […]

How Influencer Marketing Works in China

marketing de influencers

Although for now we do not plan to enter the Asian market, it’s always interesting to see how influencer marketing works in other countries, such as China. It seems that it will be more difficult to adapt to the Chinese market than to the rest of European and the Latin American countries, where we are already expanding. Influencer marketing data in […]

The day-to-day problems of the micro-influencer, in GIFs

microinfluencers

The life of the micro-influencer offers a lot of great things, but there are also some other things that aren’t so great. There are certain problems that not everyone would understand and, as the saying goes, “a GIF is worth a thousand words”. They don’t let you play with grown ups Many platforms require a […]

6 Challenges for Video Game Influencers

video game challenges ideas

Do your followers get tired of gameplays? These 6 challenges will delight all video game influencers and will give life to their YouTube channels and social media networks. Shall we take a look? 1 – Try not to Scream This one is a classic in the gamer community. While other youtubers are watching videos and […]

3 Influencer Marketing Myths That Need To Be Left Behind

marketing de influencers

Influencer marketing has evolved and is now one of the biggest sources of investment in online marketing. In spite of this, there are several myths and misconceptions about the world of influencers that need to be relegated to the past. 1 – The bigger, the better Influence does not depend on the number of followers, […]

Virtual Influencers Also Have Bad Days

influencers virtuales

It’s just like it sounds,- computer-generated influencers who are paid (or rather, their designers are paid) for advertising products and services. As if it wasn’t already hard enough to stand out, now people who don’t even exist are joining the party! The good thing is that, even though we never thought we would have to […]

How To Be An Influencer and Create A Community on Social Media

como ser influencer

To be influencer you don’t need a community with thousands of followers. Influence doesn’t depend on the number of followers, but rather on the trust people place in you and what you say. That’s why micro-influencers often have much more engagement and authenticity than people who are “super” influencers. So now you know, #WeAreAllInfluencers. Cómo […]

Why You Should Incorporate Instagram Stories in Your Digital Marketing Strategy

Instagram Stories can revolutionize your digital marketing strategy. Chey an change the way you relate to your followers and let you achieve all of your business goals. Would you like to know how to make the most of this potential? Visibility of stories Based on the latest data from October of 2017, Stories had 300 […]