Being a brand that just manufactures products or sells services, and presenting yourself this way to consumers, simply doesn’t work anymore.  Today we are used to feeling the essence of a brand,  being   engaged, feeling excited, and connecting with the brand.    Branded content seeks to build loyalty from the consumer

  Influencer marketing is essential for brands.  It’s a strategy by which brands become known using influencers:  people who are able to persuade their followers and increase brand awareness though their posts on social media or blogs.  In some ways they are the link between the brand and its target audience. But

If you’re planning to start an ad campaign on social media using influencers as the spokespersons for your brand, it’s important to keep in mind some of the important tips on working with them that we’re going to share with you below. Emphasize with Influencers!  Put yourself in their shoes!

Your favorite Instagrammers all lead different lives. One publishes their luxury trips and shows hotels with extravagant showers. Another, on the other hand, travels with a caravan and stays at campsites far removed from the city. Another might post healthy recipes and drink de-tox smoothies. And it’s most likely that

Collaborative intelligence developed in the digital environment, without any physical limitations and giving everyone a voice.  Users act autonomously, contributing their ideas and individual experiences in order to create something or solve a problem. Wikipedia was the start of this, although with certain differences.  In their case, it could be called